CONSCIOUS FASHION.
WE BELIEVE IN CREATING ‘DESIGN FOR CHANGE’,
A SUSTAINABLE FUTURE THROUGH FASHION.
CREATING CLOTHES THAT GO BEYOND BEAUTY & VANITY.
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The Future of Fashion

Slow and Steady

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A ROAD TO REDEMPTION

preserving resources

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Marketing turns Green and Sustainable

the other side of fashion

Green Business

True Labels of Sustainability

Breaking through the mainstream

Are we prepared for Sustainability?

Breaking through the mainstream – Are we prepared for Sustainability?

If one wishes to see a change, it comes with self-transformation. The fashion industry is going through a major conversion turning ethical. Apart from catering to the mainstream public, some are becoming ecological targeting the fashion-conscious group. Although an ideal sustainable system is yet to be achieved, we can witness organizations uniting fashion with sustainability. The mass market still seems to be unprepared to pay more money for fair and sustainable.....

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Green Business – True Labels of Sustainability

Yesterday belongs to none, but all of us can change our tomorrows. It is astonishing to realise that the power to save the planet rests with an individual. Our little choices and decisions can be the first step leading us into a journey of change, the change to reform for betterment. The time has now arrived where a bunch of consumers have started caring about making conscious decisions....

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Marketing turns Green and Sustainable

Sustainability, a term almost being discussed for a decade now and essentially required in all areas of human activities is struggling to make space among all of us. In this world with abundance of resources, humans ruthlessly ignore preserving them and pave ways to meet wants and desires. Sustainability, although being a new element in fashion is striving to seek utmost attention. Upasana looks at sustainable fashion as making clothes by holistic and transparent processes from crop to shop, using...

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Upasana’s Journey - From the first step to thousand miles

An organisation’s prosperity is gained through the employees’ personal growth. Exposing the members to learning, knowledge, understanding of individual and mutual responsibilities and providing space for interaction helps the employees to broaden their perspective and thinking. Upasana, an organisation true towards nature and society works to ‘design for change’ without harming the environment and keeping in mind the growth and development of its workers....

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Preserving Resources – A Road to Redemption

An effort to let go the familiar one, a courage to embrace the unknown and the hunt for a new ‘you’. The beginning of the New Year marks a change that redefines you, which might take an entire year to achieve, but leaves an impact lasting for a lifetime. Fashion and clothing, a medium of expression of an individual’s personality and thinking, is a major reflection of the confidence with which he or she carries his or her choices. However, in this era of environmental crisis, we, as consumers step forward to support number of causes. Unknowingly, we also tend to make purchases...

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Slow and Steady – The Future of Fashion

Clothes are not just stitched pieces of fabric but a definition of a person’s psychology of choices and preferences and also sometimes an economic and social indicator. With designs and fashion trends popping up twice every year, the fashion industry strives to align with the standards of the trendsetters and demands of the consumers gradually accelerating the fast fashion concept. Aware of the fact that these activities are resulting into demolition of resources and humankind, it is high time to realize our responsibility towards the planet on which we are surviving...

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