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  • The Conscious Fashion Festival

    The Conscious Fashion Hub hosts its second event - The Conscious Fashion Festival, in collaboration with Upasana and shirting…. This 2-day event is dedicated to celebrating beauty beyond vanity, to promote clothing with a conscience, and to launch the Upasana edition of the shirting… project.

    shirting… is a sustainable clothing model that emerged in Slovenia four years ago. The project’s product base is a shirt that circulates among users - instead of ownership; project’s forefront is a sharing model and collaboration between designers and communities. This develops a sense of responsibility for the use of resources and reminds us about our social and environmental responsibilities. This project was founded by Elena Fajt who is a professor of fashion design at Faculty of Natural Sciences and Engineering, University of Ljubljana, Slovenia.

    shirting… is not only about wearing a shirt. It is a process that creates an opportunity for a different type of community - a community that rethinks and revalues the accepted fashion norms and creates relationships outside of the logic of consumerism. shirting… has become an open community of designers, other creative people and users that are actively and spontaneously including wider society into the project. It is founded on cooperation, connection and responsibility, and it stands for quality and accessibility of design products
    Until today, nine editions have been launched. They include 58 unique shirts that were designed by Slovenian designers and London based designers. Shirts have been worn by more than 400 users in Slovenia and abroad: in Istanbul, Sofia, Prague, Amsterdam, Paris, Bali, Basel, Salzburg, Stockholm, Berlin, London, New York, Montreal, Nicaragua, Panama, India and many other places. Currently 4 of these shirts - designed by Slovenian designers Almira Sadar, Ana Jelinic, Mateja Krofl and Elena Fajt - are at Upasana, being worn by people associated with the design studio. Upasana has made 5 new shirts to add to this project, under the collaboration name ‘shirting ... by Upasana’. These five unique shirts are made from organic cotton with powerful local identity and will be available to wider community to wear - to shirt - to experience.

    The Conscious Fashion Hub and Upasana have collaborated with shirting… in an attempt to create a conscious fashion network of consumers - consumers who understand their responsibility to the society and the future of the planet. ‘shirting...by Upasana’ aims to change the way people perceive the fashion industry. The event will be held on the 17th and 18th of March, 2018 at Upasana Design Studio, Auroville. It will start at 4 pm on Saturday with Upasana market featuring conscious clothing and delicious food, followed by the ‘Barefoot on Earth’ fashion show at 7.30 pm. On Sunday, the market will resume at 2 pm, followed by the launch of ‘shirting...by Upasana’ at 4 pm. The event concludes at 6 pm on Sunday.

    The Conscious Fashion Hub is based on principles of ethical business, slow fashion, fashion revolution, fair-trade and community empowerment. It is a platform to open discussions and answer questions to tackle present day social issues such as farmer suicides in India, plastic pollution, fashion waste production, women empowerment and employment, craft empowerment and many more.

    For more details, check out Upasana’s Facebook page - www.facebook.com/upasanaindia and the website for the shirting… project - www.shirting.si


    The earth rewards us with the best of it, if we care for it. It has blessed us with a complete space to obtain resources for our needs, to treat them our way and decompose them without any hazardous effects. But we chose to treat it with threat causing pollution.

    Cotton being highly consumed fiber has to cope up with the demands and hence to increase productivity is treated with chemicals. Organic cotton farming, a way of obtaining cotton through natural treatments does not yield much produce as compared to conventional cotton and hence put aside by the textile industry.

    Organic cotton requires a little more input from the farmer’s side but is the safest and most feasible way of growing cotton. It causes zero ill effects to environment, human health and livelihood. The use of natural fertilizers and pest control methods makes the soil even more fertile, requires comparatively less water and non-hazardous to human health. The farmers are saved from getting into a debt trap and learn to raise income through natural and non-destructive ways

    Although India is the largest producer of organic cotton, its agriculture totally depends on its exports. With some organizations emerging as organic cotton brands, there are some International companies who chose to shift from organic to conventional cotton. They found conventional cotton less expensive and does not involve the issue of integrity. But this only a temporary stage of our satisfaction be it conventional cotton growing farmers, manufacturers or the cheap clothing consumers. We have intentionally kept ourselves blindfolded to the consequences that are affecting us and will majorly bother our coming generations.

  • Trashion

    Trashion is not just an art expression but a way of producing usefulness out of waste as a response to the prevailing environmental concerns.

    Isn’t it amazing if an art expression made out of trash is designed to be a utilitarian? Is it not viable to employ trash to create something presentable and practical making it a commercial commodity for further applications? Does it mean that it is void to sell art and design together?

    Fashion being the second largest polluter in the world generates huge amount of poison contaminating water and soil. Apart from this, the remaining major amount of pollution is the disregarded fabric cutouts and leftovers which we term as scraps. For a conscious or sustainable clothing brand that does not contribute in causing water and land pollution, fabric scraps can be one major backer creating trash if not taken into account. But how about the idea of incorporating trash into our usual business practices and introducing to the world something as useful as the garments not made out of trash? Does it become any less than art if we add utility to it? Or does it become any less than design just because it is made out of trash? Are we not allowed to sell a design with an art expression?

    In our mindset, is it possible for us to accept and give something a definition if it is better and promising than what actually exists?

    Our biggest concern is that plastic and inorganic fabric waste is non-biodegradable. The concept of upcycling has emerged to save the earth from contamination of waste. Trashion shows are one segment of upcycling in fashion industry that display garments made out of trash. Sometimes, leftover or cutouts of fabrics used to create a trashion garment make it fine enough that it qualifies to be worn by us just like other clothes. There is nothing wrong in creating garments as an art expression made out of waste but it is important to ensure that it solves the problem of waste management. If a design formed from waste goes into the dump after its purpose is done, it does not abide to the idea of what upcycle is. Upcycle is not just incorporation of waste into art but also into design and have some utility factor around it. Utility of an upcycled product adds to its life span and allows the product to remain into the circle of functionality as long as it can. This way, it replaces the need of production of materials that are non-biodegradable and keeps the already existing ones into usage such that it fulfills the need. As long as waste is utilized for further incorporation into products and has a functional value, there is nothing wrong in making it as a commercial commodity.

  • Transparency - Building trust and credibility

    After all the extensively destructive effects of the fashion industry on the environment and humankind, we are proceeding towards ways which can be more ethical to the environment and humans. People have started observing and have become aware of the ethical values coded with the brands. Consumers being more conscious about their choices make sure what kind of brands are they supporting while buying their products. In addition, from the company’s point of view, maintaining a certain amount of transparency with their consumers is necessary to gain trust and build good producer-consumer relationships. But it’s not always easy to exercise transparency with consumers. One should be aware of the activities and processes followed inside the organisation. Disclosure of internal practices to the clients is the second level of transparency.

    Upasana, an Auroville unit tries to exercise transparency and be true to its consumers even knowing that it is still going through the process to achieve maximum sustainability in its business. Uma, the founder of Upasana shares her views about transparency in processes internally and towards the consumers and how Upasana had evolved from being tagged as an NGO to a design label.

    Transparency in Business Ethics

    1. What is transparency in business?

    Uma - Transparency in business allows people to know about business activities and processes which builds trust and credibility. It is equally important in all the sectors be it government, corporate, service or educational. Transparency in fashion is vital because it involves many hidden unfair activities. In Upasana, we always knew who made our clothes, how are the activities carried out and where do we buy our raw materials from. It was easy for us to examine the processes for one reason that we are a small company. In a bigger organisation, keeping first-hand information gets complicated. But is internal transparency enough for us to prove that we are trying to be ethical in our ways?

    Transparency in business is different from transparency in processes. Transparency also means that our clients know about our business and its internal operations. It is not just about the access to information inside the organisation but also the consumers’ awareness of it. There is exploitation happening around and I want to have a transparency around it. “What the industry does to the society as a whole and what it does to humanity and our planet is our concern.”

    Upasana’s take on Transparency

    2. How did Upasana make a shift from its identity as a NGO to a brand and then making a move towards being a conscious fashion hub?

    Uma - Upasana has always been a design company. It was made into an NGO in people’s mind due to our deep interest in social sector and our service to grass root community. We had to fight it out and reimage the identity. We have used our design and creativity to serve but I would surely not prefer wearing the crown of an NGO. I had to remould our communication to position Upasana as a design company. We see design as a creative space to bring change. Crisis and breakdowns are not frightening but empowering.

    Currently, Upasana is building a space of conscious fashion that aligns all our activities in the centre of grass root communities including farming, weaving, dyeing, printing, etc. Upasana will turn into a hub of conscious business and fashion and inspire other design companies to take social responsibility. “We want to create communication around the idea that fashion can be beautiful, inspiring and fair at the same time.”

    3. Did transparency act as a key element in this evolution? How important is it to exercise transparency towards consumers?

    Uma - Transparency for me means turning invisible into visible. The fashion industry has dark sides for which we need to raise significant visibility. In general, we are aware and accept that fashion is the second largest pollutant on this planet. If this concern is made clear and transparent enough for the clients, they can make choices for a better world. “In Upasana, it is more important to keep a sense of integrity and holistic approach in our decision making as an organisation. Transparency serves as a part of it and not a destination.”

    4. How does Upasana manage to track the activities happening in its supply chain and practice transparency?

    Uma - As I discussed earlier, it is easier for a small company to exercise information. Big companies require more political efforts and administration processes to collect their precise data. It is possible to keep a check at all levels but small scale provides you the privilege to look into everything directly. This made it easier for Upasana. This has added to Upasana’s key strengths that we are able to keep a track on all the internal operations and implement improvisations wherever necessary.

  • A call for action - “The Conscious Fashion Hub”

    The sustainable fashion brand Upasana stands for “design for change” with a socially responsible approach that goes beyond the product. It stands for the farmers, the weavers, the dyers and the whole production chain, with the mission to bring out India’s identity through textiles. Fashion Designer and founder of Upasana, Uma Prajapati set her principles on ethics and integrity. Over the last 20 years, Upasana has started many projects to support various local communities and to raise awareness for different social issues circling around fashion. In 2017 Upasana launched a new project “The Conscious Fashion Hub”. “Looking at our journey with all the social projects and actions and processes, we’ve realized it’s time to share that, to give a collective space to share and exchange. And since there was none we’ve decided to create one,” explains Uma Prajapati.

    “The Conscious Fashion Hub” is a platform to share knowledge and start discussions about social issues such as farmer suicides in India, plastic pollution, fashion waste production, women empowerment and employment, craft empowerment and many more. The platform is initiated by Upasana and is based on principles of ethical business, slow fashion, fashion revolution, fair-trade and community empowerment. Karthik Subramanian is part of the communications team of Upasana and explains the intention of the project as the next step for the brand following its actions and ideologies. He says “the idea is to be louder, to make noise and to make people curious about the noise through sharing knowledge and information about an issue they interact with everyday in their life.” The project aims to bring together textile and fashion enthusiasts, students, artists, designers, social workers, farmers, businessmen, environmentalists and everyone with an interest in the country’s future to discuss, brainstorm and practice sustainability in fashion towards more consciousness. The first event was “The Desi cotton workshop” that took place in June 2017. Speakers and workshops gave the audience the chance to gain knowledge about the history of cotton in India, the lives of the people working with cotton, the dramatic consequences of a non-conscious interaction with our garments. The workshop allowed for a space to ponder, learn and encourage the participants to get involved in the processes of upcycling, natural dyeing and conscious styling.

    The first event was dedicated to the topic of cotton because farmer suicides in India is the most sensitive issue. It is connected with one of the greatest resources in South India that lost its relation with the tradition and heritage of the country because of exploitation of people and the environment.

    Priyadarshini Ravichandran, the photographer for Upasana was very touched by the Desi cotton workshop; “People need to know that there is a history behind textiles especially in India where it’s so closely connected to every region. It’s intertwined with the geography of the region, the arts, the aesthetics – we need to respect the history and art of this beautiful medium called fashion.”

    Uma Prajapati’s entry point of conscious fashion is the farmer’s community since day one, to make a change for the people who contribute the base for almost every garment we are wearing. “Conscious fashion is about the story of what you wear and about the garment itself,” explains head of communications Madhumita Chandra. So we need to start to value the whole supply chain and the work and effort of every single person involved in order to understand the long way from the seed to the garment. Conscious fashion means responsible fashion and the understanding that every action has a reaction and each one of us can choose who and what we support with every single purchase. In order to start a conscious way of thinking towards fashion, people need to gain knowledge, people need to ask questions and people need to make the effort of getting involved.

    “The Conscious Fashion Hub” is the platform for exchange and reforming perspectives towards a more conscious approach to fashion and it’s real price and value giving the people who plant the seeds, who weave and dye the fabric, who cut, stitch, sew and embroider the textiles a space to tell their stories and be heard. “The platform is a space of collaboration to endorse and acknowledge each other”, states Upasana’s founder Uma Prajapati. We all are involved in fashion in our daily life contributing and supporting consciously or non-consciously – exploitation, unethical treatment, overuse and waste of resources and overall violation of human rights because of a lack of knowledge and awareness. But this excuse of not knowing is not acceptable. Consciousness means making an effort that can result in a change in the bigger picture trying to make the world a better place. And in order to achieve this goal, we need to start a movement of conscious fashion that leads into a conscious lifestyle. Upasana and “The Conscious Fashion Hub” will continue to raise awareness for the issues to help people reconnect with their garments and India’s heritage and tradition with textiles. We need an ethical, sustainable and conscious way with a socially responsible interaction with the whole fashion community.

  • Upcycling is the birthplace of discarded

    Have we ever thought where do the discarded products go post their use? The entire population on the planet generates waste. Have we discovered a second room in the universe to dump them? Definitely the leftover cannot disappear into space. Something needs to be done with it.

    Major environmental concerns have already triggered conscious consumers and producers to act responsibly. With upcycling as a growing trend and opportunity, the discarded and leftover is no more regarded as waste. Managing waste has become as crucial as design intervention in product development. Upasana was initiated with the idea of fostering ethical clothes and has been working on waste management since beginning. At the time of least awareness about ethical fashion and waste management in India, Upasana emerged out preaching it as their business pivot. It has been a leading footmark for many. Uma, the founder of Upasana, talks about the position of upcycling trends in India and reveals the upcycling activities Upasana is exposed presently.

    1. How do you look at upcycling when it is compared with recycling?
    Uma – Recycling picks materials which are already used and tries to give them a second life. It can either be a downgraded version or an upgraded version of the original kind. But upcycling is a further step into value addition. It entails a lot of design input, processing intervention and finishing. Young designers have developed a creative taste towards it and are taking it as a profound subject. There are many designers working on upcycling not just in fashion but also across other domains of expression.

    The velocity of Upcycling

    2. What is the present state of upcycling trends in India?
    Uma – I witness it picking up well and many organisations are welcoming it as their business discipline. Traditionally, the NGO and craft sector have lifted it up skillfully. Upcycling has now induced design and social concern into it. Organisations and people are expressing their social concern on waste management, recycling and upcycling through art installations in exhibitions. There are design inventions taking place to convert absolute trash like plastic into something usable. In India, the future of upcycling seems to be quite progressive and promising.

    3. How is Upasana working on upcycling?
    Uma – Upasana has been working on managing waste since almost fifteen years for now. We have always thought of existing as a zero waste company. We do not use plastic in our general packaging processes. Our packaging designed for shipments use least of non sustainable packaging material. We have a whole line of products built on upcycling created from leftover textiles. The noted project of Tsunamika uses up tiny bits and pieces of cloth produce millions of dolls.

    “I feel proud being a part of Upasana that as an organisation our intervention in managing waste has been creative and very promising. This has instigated an integral business sense.”

    4. Do you see any barriers restricting the successful amalgamation of upcycling schemes into mainstream fashion retail businesses?
    Uma – Yes, I see there are some barriers. Upcycling is sometimes recognised only as an art expression. Therefore, a lot time user experience is not taken into account while designing products. At Upasana, we have crossed this barrier. Including practicality and utility, we take all the technical details of our product into account. Everything from composition to post-use is ensured to be environment friendly.

  • Desi Cotton Workshop at Upasana, Auroville

    A discussion and workshop about the local cotton in India

    Upasana – The Conscious Fashion Hub hosts the first event of the year – Desi Cotton Workshop. The Conscious Fashion Hub is based on principles of ethical business, slow fashion, fashion revolution, fair-trade and community empowerment. It is a platform to open discussions and answer questions to tackle present day social issues such as farmer suicides in India, plastic pollution, fashion waste production, women empowerment and employment, craft empowerment and many more.

    We have recognised that one of the most crucial social problems we face in India is the replacement of local organically grown cotton with BT cotton. Genetically modified organism (GMO) variety of cotton was introduced in India a long time ago and has taken over the country’s cotton industry since then. India is now the second largest country in the world cultivating Bt cotton. Investing in these expensive hybrid cotton seeds have led to farmer bankruptcy across the country, which leads to alarmingly increasing farmer suicide rates. Since 1995, the total number of farmer suicides in the country has crossed the 3,00,000 mark in 2014. Annual suicide rates in rain-fed areas are directly related to increase in Bt cotton adoption.


    The Desi Cotton Workshop at Upasana is an initiative to discuss and inspire the community, and spread awareness about the local cotton farming practices. This workshop is born from the concern of what the fashion industry is capable of, and what it has fallen into instead. Glamour and vanity has taken over the industry, diverting us from what is important – the well being of our society. The fashion industry is now involved in many unethical practices such as child labour and manpower exploitation. The fashion industry is also the second largest polluting industry in the world. Upasana wants to help change the direction of this industry, where we head towards responsibility and consciousness instead.

    To celebrate our 20th anniversary this year, Upasana launches the Conscious Fashion Hub, where people come together to practice and discuss sustainability in fashion, thereby changing the impact of the fashion industry into a positive one. We bring together textile and fashion enthusiasts, students, artists, designers, social workers, farmers, businessmen, environmentalists and everyone with interest in the country’s future to discuss, brainstorm and participate in this hands-on workshop including natural dyeing, conscious styling and upcycling. Eminent people from the field have also been invited to inspire participants with their path-breaking journeys. The workshop will be held at Upasana Design Studio in Auroville, on the 24th and 25th June 2017.

    Register for the workshop here


    Standing up for fair fashion

    Last week was Fashion Revolution Week (22nd – 30th April) and Upasana actively participated in this global annual movement.

    Fashion Revolution is a not-for-profit global movement that campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Fast fashion is exploitative and environmentally damaging, hence needs a revolutionary change. Fashion Revolution is about standing strong and saying that we don’t want our clothes to come at the cost of people or our planet.

    Fashion Revolution Week is a #whomademyclothes campaign in April, which happens at the time of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured on 24th April 2013.
    Millions of people ask brands ‘Who made my clothes’ and demand greater transparency in the fashion supply chain.

    Upasana, being a conscious fashion brand, stands with Fashion Revolution and campaigns for people to adopt ethical practices and eco-friendly concepts. We are open and transparent about our processes and people. Here are two key people, who are involved in making your Upasana clothes at different levels. They talk about how conscious fashion has changed their lives, and what it means to them. Their journey in Upasana has been an inspiration to all!

    Amudha –

    “Working at Upasana changed me in many ways. Being a part of a conscious fashion company has made me sensitive to the condition of the farmers and weavers in our country. I feel honoured to be working in a company that protects craft practices and the people too. I feel extremely happy at the end of the day, having worked with women in the villages and coordinating with weavers. It gives me a deep sense of satisfaction”.

    Amudha has been working in Upasana for the past 8 years. She joined Upasana as an assistant at the Production Room, and from there she has risen swiftly to inspire many around her. She learnt to use a computer at Upasana, and now she handles internal accounts, the Upasana retail outlet and is also the coordinator for our Tsunamika and Smallsteps projects. She is part of the Upasana panchayat team as well.

    Alli –

    “Before I joined Upasana, I did not know about organic cotton and natural dyes. I did not understand how wearing these natural fabrics can also be better for my health and the environment. Now, I completely understand these things and also tell my friends and family to switch to eco-friendly clothing. I am very happy to be working in a place that helps people and nature. Now since I have started working on the Upcycling project, I have also started to understand the importance of waste management. Everything I do at Upasana makes me happy and proud about my job.”

    Alli joined Upasana 5 years ago, as a tailor in the Production Room. She is now the head of sampling department, and coordinates Upasana’s Upcycle project. She is also a part of Upasana’s desicion making body – the panchayat.

  • Aesthetics - Balancing beauty and ethics

    Who define the market and aesthetics – Producers or Consumers?

    Real aesthetics evolve out of designs, designs that evolve out of ethics.

    In this expedition towards getting closer to sustainability, there are new sceneries waiting to be appreciated on the way. Our sense of aesthetics needs to polish itself with the change in concept. The demand for aesthetics in sustainable market is prompting producers to activate into innovative designs. For consumers obsessed with fast fashion trends, it is becoming tough to embrace sustainable clothes that carry an entirely maverick theory of aesthetics focusing more on the visual ingredients. Uma, the founder of Upasana, narrates a story that is a pleasant tale to the nature, wildlife and the humankind.

    1. Who do you think are more dominating factor in the fast fashion cycle, the consumers or the producers?
    Uma – Whether slow fashion or fast fashion, the key lies with the consumer. The market is defined by what the consumers purchase. However, it’s like snake biting its own tail. Consumers have fallen into a trap without choosing it. The mindset of buying cheap has worked for us so far but we also need to see its side effect. The consequences of buying cheap are huge today resulting in environmental destruction, climate change, farmer suicide and land and water bodies getting corrupt. Price is not the criteria of being sustainable or unsustainable. However, it is regarded as such a foremost concern that it has become a synonym. We will also be surprised that the reversal might not be that difficult. “We have the right to change the scenario. We have not thought about it. Let us think about it.”

    Should fast fashion set the rules of aesthetics?

    2. ‘Ethical fashion obstructs aesthetics’. What are your views on this statement?
    Uma – By questioning this, are we imagining that there was no aesthetics 30 years back on this planet? Or if aesthetics is getting obstructed now, what was happening before? Was humanity deprived of aesthetics previously when we were more sustainable and in harmony? This is a point of reflection we need to focus on. Surely, we have cheap options for exploration, but seemingly cheap for today is very expensive for tomorrow. “New parameter of aesthetics is waiting to be born. I see Japan and Scandinavian region in Europe as a forthcoming blueprint.”

    3. How can we overcome the sense of aesthetics that has been prevailing for so long now?
    Uma – The current scenario rejoices in the conventional custom of every second day coming across something new. It has become so obvious that we have gone insensitive of the cost we are paying for it. “If by aesthetics you mean coming across a new product every second day, then let us change the space itself, future does not belong here.” The sense of aesthetics cannot be so destructive and involve such a huge environmental cost. It seems that we are living in the phase where the sense of aesthetics is rooted in the feeling of adrenal. “At Upasana, we give that space to art and not to mass destruction. Aesthetics will become quieter and deeper, not loud and shallow.”

  • Consumerism - Turning Conspicuous into Conscious

    Today’s consumerism demands a change in behaviour

    “It’s never too late to be what you might have been.” – George Eliot.

    Consumerism, a consistent act of our daily lives is imbedded with certain symbols of our own identity. It is a definition of our mentality through our consumption habits. It is not just an economic act but also the way our society functions. It is a power that gives us the right to change the social circumstances. Uma, the founder of Upasana, who strongly believes in change, has developed a pertinently wider mindset for the fashion she offers. Her fashion bridges the gap between consumerism and ethics.

    1. How can people develop a healthy mind for consumerism?
    Uma – Developing a healthy mind for consumerism shares a close relation with behavioural change. If we stress on the downside of mindless consumerism, we see greater chances of evolution and growth of a healthy mindset. A healthy mind cannot be forced or created but needs to be inspired from within to undergo a change. We can only be honest in turning the invisible into visible by recognising and putting a break to the phenomenon built by us in fashion and consumerism. “We at Upasana, are committed to correct our actions in this light.”

    Are we looking at cost as an obstacle in conscious consumerism?

    2. Do you think after understanding the production and supply chain, consumers will willingly invest into sustainable clothes regardless of their cost?
    Uma – The outlook that currently prevails says that sustainable is expensive and thus we cannot afford it. This glues people to keep living with use and throw. A shift in the outlook is required to state that sustainable fashion is not about expensive clothing but mannerism of conducting life. It is worth investing in expensive items if they are better quality and last longer. Inexpensive items generally collapse within a shorter period and are needed to be replaced frequently. It neither means that all expensive products are sustainable, nor it says that all sustainable products are expensive. “It is not a matter of cost but a will to make conscious choices and decisions to support a great idea.”

    3. Do you see price as an issue for the mass consumers in India in the ethical fashion industry?
    Uma – This again points the psychology that proclaims three beliefs – the need to have a cheap item, we are a poor nation and ethical fashion is expensive. None can relocate a person’s mindset but can only inspire him to reflect on his positioning. It is within reach to establish an ethical fashion industry

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