Crossing all regional, linguistic and social barriers, Uma, the founder of Upasana managed to establish seven projects. Collaborating with the local artisans and communities, she enriched them with skills and ensured that they lead a healthy livelihood. Uma shares a deep connect with all her projects that have moved her emotionally and is her way of responding to a situation prevailing in the society.
Tsunamika – 2005
Tsunamika is a project started post tsunami to provide livelihood to the fisherwomen and making a way out of the trauma. The project completed sustains on donations as the Tsunamika dolls are only gifted as presents and cannot be sold.
Small Steps – 2007
Small steps is a compact bag made out of cloth that was introduced as an alternative replacement to plastic bags to reduce the hazard caused to the environment and minimizing it with our own little efforts by avoiding plastic bags.
Varanasi Weavers – 2007
This project is a collaboration with the weaving communities of Varanasi to uplift the dying hand-woven Banarasi silk. The beginning of this project was marked by producing 13,000 Banarasi silk scarves as New Year Gifts for a Denmark based company. Since then, Uma has been working on providing sales and marketing channels for the weavers to continue it as their source of employment and income.
Kapas – 2008
Kapas, an organic cotton project tries to promote the families of Madurai and other cotton communities of Tamil Nadu. Modern cotton farming methods lead to the decline of farmers involved in organic cotton farming which resulted in numerous farmer suicides. Upasana has uplifted the organic cotton farming again and has become a light of hope for the weavers.
Tranquebar – 2009
A small town located 150 km south of Pondicherry was hit by tsunami uprooting and destroying its architecture. Upasana along with the local population revived the beautiful architecture of the town and converted it into a cultural tourism destination.
Paruthi – 2011
Paruthi was established as India’s local organic brand to support India’s organic farming community. By using organic cotton as a patent raw material of this brand, Upasana strives to be sustainable and is now establishing itself as a conscious fashion brand.
Janaki – 2012
Janaki is the first retail floor of Upasana located in Pondicherry launched to initiate sale of home furnishing and organic food. It promotes sustainable lifestyle through the product line featured at the store.