Standing up for fair fashion

Last week was Fashion Revolution Week (22nd – 30th April) and Upasana actively participated in this global annual movement.

Fashion Revolution is a not-for-profit global movement that campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Fast fashion is exploitative and environmentally damaging, hence needs a revolutionary change. Fashion Revolution is about standing strong and saying that we don’t want our clothes to come at the cost of people or our planet.

Fashion Revolution Week is a #whomademyclothes campaign in April, which happens at the time of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured on 24th April 2013.
Millions of people ask brands ‘Who made my clothes’ and demand greater transparency in the fashion supply chain.

Upasana, being a conscious fashion brand, stands with Fashion Revolution and campaigns for people to adopt ethical practices and eco-friendly concepts. We are open and transparent about our processes and people. Here are two key people, who are involved in making your Upasana clothes at different levels. They talk about how conscious fashion has changed their lives, and what it means to them. Their journey in Upasana has been an inspiration to all!

Amudha –

“Working at Upasana changed me in many ways. Being a part of a conscious fashion company has made me sensitive to the condition of the farmers and weavers in our country. I feel honoured to be working in a company that protects craft practices and the people too. I feel extremely happy at the end of the day, having worked with women in the villages and coordinating with weavers. It gives me a deep sense of satisfaction”.

Amudha has been working in Upasana for the past 8 years. She joined Upasana as an assistant at the Production Room, and from there she has risen swiftly to inspire many around her. She learnt to use a computer at Upasana, and now she handles internal accounts, the Upasana retail outlet and is also the coordinator for our Tsunamika and Smallsteps projects. She is part of the Upasana panchayat team as well.

Alli –

“Before I joined Upasana, I did not know about organic cotton and natural dyes. I did not understand how wearing these natural fabrics can also be better for my health and the environment. Now, I completely understand these things and also tell my friends and family to switch to eco-friendly clothing. I am very happy to be working in a place that helps people and nature. Now since I have started working on the Upcycling project, I have also started to understand the importance of waste management. Everything I do at Upasana makes me happy and proud about my job.”

Alli joined Upasana 5 years ago, as a tailor in the Production Room. She is now the head of sampling department, and coordinates Upasana’s Upcycle project. She is also a part of Upasana’s desicion making body – the panchayat.