Standing up for fair fashion
Last week was Fashion Revolution Week (22nd – 30th April) and Upasana actively participated in this global annual movement.
Fashion Revolution is a not-for-profit global movement that campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Fast fashion is exploitative and environmentally damaging, hence needs a revolutionary change. Fashion Revolution is about standing strong and saying that we don’t want our clothes to come at the cost of people or our planet.
Fashion Revolution Week is a #whomademyclothes campaign in April, which happens at the time of the Rana Plaza factory collapse, where 1,138 people were killed and many more injured on 24th April 2013.
Millions of people ask brands ‘Who made my clothes’ and demand greater transparency in the fashion supply chain.
Upasana, being a conscious fashion brand, stands with Fashion Revolution and campaigns for people to adopt ethical practices and eco-friendly concepts. We are open and transparent about our processes and people. Here are two key people, who are involved in making your Upasana clothes at different levels. They talk about how conscious fashion has changed their lives, and what it means to them. Their journey in Upasana has been an inspiration to all!