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Collections

A Minimalist Summer Affair

This collection portrays the love for subtle, minimally chic styles that are ultra-light on feel. From co-ords, crop tops, palazzos to maxi dress, this collection is here to make you all in love with the summer breeze once over again. 

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Aarnavi

Your environmental conscious self deserves an ensemble that is conscious in its design. This artwear mixes upcycled textiles to create patterns that are fun and unique. It’s asymmetric shape allows you to move freely. Show the world what you stand for.

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Accessories

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Accessories

Here are our conscious and sustainable accessories, that help you take on a new look and feel. They are a perfect addition to your favourite dresses or to keep close your important items. Shop our accessories range below

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Amazon Collection

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Bottoms-For-Him

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CALLIGRAPHY

In a land that sings poetic verses of its rich culture and traditions, these stunning hand-block printed textiles make a collection that is unique and classic. Own a piece of Indian poetry written in stunning brush and pen strokes.

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Clearance Sale

Clearance Sale -Upasana 2020

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Clothing for Him

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Colourful Resilience

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Conscious Gifting

There is something truly special about the gift of conscious fashion. That beautiful feeling of sharing your belief of a better world with your near and dear ones. By reviving traditional Indian practices, we have been able to use organic materials to design products that make more than just a style statement. Give your loved ones the gift of life with our ethical and natural clothing. 

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Cooler Than Shade

"A delightful play of tradition with modernity, Upasana launches its latest 'Cooler Than Shade' Collection. Sport light this Spring. This collection brings you new designs while continuing to stand by the Upasana ethos of being ecologically conscious. Organic Cottons, Jamdani, Fine Handlooms, Handspun and Handwoven Textiles interspersed with Motifs and Designs that create 'Wearable Art'. Every piece carries the signature Upasana detailing that will only add to the beauty of the one who wears it , You.

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Custom Collection

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December 2022

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Demo for Store

This is just a demo. Here we can write full description and story for this collection

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Desi cotton

‘Desi Cotton’ is Indigenous cotton. 97% of India’s desi cotton today has been reduced to an alarming 3%.

 

Due to the vast dependence on Genetically Modified cotton, the country has forgotten its own indegenious seeds. This along with other negative ecological impacts accounts for the farmers suicide in India.

Desi Cotton is our heritage. 

Upasana Design Studio had been part of the cotton seed protection movement in India. The collapse of our local seed has been a serious threat to our society. We proudly bring you a collection which one can truly call ‘being Indian‘ .

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Designer Summer Picks

This collection contains pieces that have been hand picked for summer 2020 by Upasana's founder, Uma Prajapati.

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Essentials

The choice of organic cotton isn't only sustainable for the farmers, it's also sustainable for the planet, and your skin, less contaminated by pesticides.

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Festive

Upasana's most awaited collection is here. Pieces and stories that have travelled from far away, bringing together the essence of Varanasi Silk, Brocade, Silk Jamdani and more. This festive collection is curated with the essence of community, of love and celebration that Upasana stands for.

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Free-Size Collection

"One size fits all" is a description for a product that would fit in all instances. It is an alternative for "Not everyone fits the mold ".

Styles -

*For all body types

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Hand Block Print

Hand Block printing is part of an ancient technique in India that has helped in making India one of the largest textile markets internationally. Wooden blocks are used to imprint hand carved designs onto fabric and paper.

Resist printing and discharge printing are the most commonly used print techniques. In hand block print, colours used for printing are usually derived from plants and minerals native to the subcontinent. common colors used in hand block print is red, black, blue, violet, green, and yellow are obtained from plants and minerals native to India

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headless

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Healing Duplicate for test

Upasana medicinal range is made from fabrics dyed in natural colours from ayurvedic herbs which are known to heal and protect the skin. Having a remedial and alleviating effect on your body and mind, a new-age fusion of fashion and Ayurveda is created, adding enhanced value to your clothes.

Neem

The Neem tree is medicinally rich and is used extensively in Ayurvedic treatments. It is a common folk medicine used for general well-being. The golden yellow made from Neem carries its ‘all-healing’ multipurpose properties onto the fabric. The extract from the leaves serves as a detoxifier and a calming agent.

Tulsi

Tulsi is held sacred in Hindu mythology and considered as a holy herb. Coined as the Holy Basil of India, it relieves stress in the body. The olive green fabric behaves as an antidepressant. The herb has well-being properties and reduces toxic stress by calming the mind.

Sandalwood

Red sandalwood is a tree traditionally known for its cleansing properties. The wood at the center of the trunk (heartwood) is used in medicine. Pastel pink achieved by using Red Sandal works as an immunity booster. The tree extract purifies blood and heals the body

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Healing Masks

Organic Cotton & Herb Infused
Reusable Masks

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Healing Textiles

Upasana's medicinal range is made from fabrics dyed in natural colours from ayurvedic herbs which are known to heal and protect the skin. Having a remedial and alleviating effect on your body and mind, a new-age fusion of fashion and Ayurveda is created, adding enhanced value to your clothes.

 

 

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Homage to the Hermit

A timeless collection of Desi Cotton in a new, eternal avataar.

A home- coming where being integral to our design was and is our yoga, and it shall be our way of finding delight in conscious clothing always.

 

 

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Ikat

Ikat is an exquisite complex dyeing technique where patterns are created on textiles during pre-weaving process. Warp threads are bound and resist-dyed; both sides of the cloth have the same color intensity. When the weft threads are woven onto the loom, they combine with the warp to reveal a pattern of extraordinary density and complexity, giving a unique double ikat technique.

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Indian & Indian / International Collection

These products are a combination of Indian market and Indian / International market.

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Indian / International Collection

Products selected to go for both the Indian & International market.

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Indian Collection

Products curated for Indian market.

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International & Indian / International Collection

These products are a combination of International market and Indian / International market.

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International Collection

Products curated for International customers.

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Jamdani

Jamdani is a labour intensive form of handloom weaving. It is an additional extra weft in weaving, which in process crates a motif called Buta. This technique originated from Bengal but has been practiced all across India as an art form with different fibers. Jamdani are usually woven into fine Cotton & Khadi.

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JAMDANI LOVE

Avail 15% OFF on Select Range of Indigo Jamdani only for you. Use code: JAMDANILOVE

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Kalamkari

Kalamkari, which means ‘pen-worked’, is an exquisite multi step process for creating designs on textile as part of the painting process. Today Kalamkari process have been taken over by hand block prints. Finer details are being touched by special pens that are carrying natural dyes to do the lining and filling work. Colours such as red, black, brown, and violet are outlined with a mordant and then placed in a bath of alizarin. In this process, The cloth undergoes a stiffening process by being steeped in buffalo milk with astringents, which is then sun dried. After which it gets covered in wax, leaving out the parts to be dyed in blue and then placed in an indigo bath. The wax is then scraped off and the areas to be yellow or pale green are hand painted.

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Khadi

Khadi is a term used for ‘Hand-spun’ and ‘Handwoven Textile’ in India. 

Hand spinning and hand weaving is a technique that has been around in India for thousands of years. India continues to lead Khadi as a sustainable future textile. 

Today Khadi is branded by the government of India to promote hand spun and woven textiles. Every India flag has to be Khadi. Upasana works closely with Khadi institution in South and North India.

In the words of Mahatma Gandhi : ‘The spinning wheel represents to me the hope of the masses. The masses lost their freedom, such as it was, with the loss of the Charkha. The Charkha supplemented the agriculture of the villagers and gave it dignity.

 

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Khadi

auroville is the best for place

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Khadi Retail Presentation Feb 2020

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Let's Talk Poetry

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Love for Black

Curated for BLACK lovers - Upasana collection of black organic cotton and khadi.

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Mangalgiri cotton

Pride of Andhra Pradesh, Mangalgiri handloom is a very popular textile handwoven in Mangalgiri area. Mangalgiri handloom gained its name and pride from Mangalgiri town in Andhra Pradesh. It paved its way onto the textile world map due to unique vibrant colour, crispness of weave, durability of the cotton and wearability.

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Men's Bottom

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Men's Shirts

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Natural Colors

All these fabrics are dyed using natural colors.

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Natural Indigo

Indigo dye is the king of natural dyes. Its use in dyeing and printing is as ancient as human civilization. Characteristic for its rich, deep, royal blue colour, Indigo is used in Ayurvedic medicine as a remedy to help protecting the body from heat and serving as an anti-septic. The only waste product of the extraction process is natural compost, to revive our farm lands.

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New arrival : IKI-INDIGO

Little away from mid-year after summer and before winter we bring to you IKI-INDIGO.

The collection is inspired from Japanese way of being, “iki” meaning stylish, minimal and chic. Featuring eco-friendly indigo natural dye in jackets and dresses. We have reinvented the silhouette of royal casual for the empowered woman, suiting all body types.

The fabrics used are organic cotton, mangalgiri, handwoven with exclusive techniques like natural indigo dye and hand block-printing.

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New Arrivals 2023

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New arrivals!!!


Introducing our new collection of placement print fabric collection combines the timeless allure of organic cotton, the beauty of natural dyes, and the artistry of placement prints. It embodies elegance, comfort, and volume, allowing you to embrace your individuality while making a positive impact on the planet. Elevate your style with our exquisite range of placement print and experience the perfect blend of fashion, sustainability, and sophistication.

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New Collection- Non Moving

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Nikita

A dress that can stand out in a crowd without saying too much is truly a masterpiece. With evolved silhouettes for a modern woman who cannot be stopped, this ensemble embraces your figure in the way you best wish to flaunt. Formal or casual? We think both.

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Off-white Natural

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onam collection

Introducing you to our Onam collection with love and consciousness.

Crafted from the finest silk fabric, this dress merges opulence with effortless style, making it an exquisite choice for both formal occasions and enchanting evening affairs.

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Online Best Sellers

Upasana Online Fast Moving November - February

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Organic + Khadi + Healing

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Our Classic Kurtas

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Parina

Accentuate your delicate collar bone with a boat neck dress that gives it the importance it deserves. Designed to flatter the curvy and lean alike, this casual delight comes with an embroidered pocket and pintucks. A pair of boots compliment it beautifully.

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Petites

Chic and charming, our petite fashion dress effortlessly flatters your figure with its stylish design. Perfectly tailored for petites, this trendy piece combines elegance and comfort, ensuring you always make a stunning statement wherever you go. Embrace your unique style with our petite fashion dress!

Hurry, limited time discount! Save big on our petite fashion dress. Don't miss out on this fabulous deal! Upgrade your wardrobe with style and savings today!

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Pockets of Stillness

Clothes dyed with natural indigo are said to have a quietening affect on the body and each piece has its very own character.

We want to dress like no one is looking, listening to our body's wisdom and embrace the natural fading of colours, watching our clothes change as we change.

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Purity in every thread

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Retail Presentation Feb 2020

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SALE upto 40% OFF

Here are our best-selling, fast-moving, consciously curated items on SALE! delivering you the best quality from the bottom of our hearts.

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Samar Set

The Samar Set collection features a range of cotton dresses in black, grey, indigo, off white, white, and yellow, you can choose the one that suits your personal style. Want a classy and sophisticated look? Go for black or grey. Need something elegant? Indigo is your color. If you like simplicity and purity, off white and white are perfect. And if you want to stand out with a vibrant pop of color, the yellow dress is a great choice.

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Scarf Sensations

Step into summer with our sensational scarf collection! These lightweight wonders will have you sizzling with style as you bask in the sun's warm embrace. From vibrant hues to captivating patterns, our scarves are the ultimate accessory to elevate your summer fashion game. Stay chic, stay cool, and make heads turn wherever you go!

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Scarfs Retail Presentation 2020

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Scarves and Kediya

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Shakti Line

Welcome our most powerful line for the Goddess in you. Upasana, the house of conscious fashion presents 'Shakti' , a powerful line made with the signature Upasana Red colour. Our Shakti Line is curated by strong women for women, featuring our powerful products.

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Sleeves & Pockets

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Slow Movers

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SmallSteps Eco Friendly Bags

Re-usable handmade shopping bag
Stops the usage of up to 700-800 disposable plastic bags.
Fold it back to the size of your cell-phone when not in use.
Stylish, light, sturdy and compact!

Every bag is made from a blend of 50% cotton with 50% polyester, making it durable, light, tough and fungus free.

Bags are available in 5 colours.

SmallSteps is a Social Initiative of Upasana. To learn more about SmallSteps, please Click Here

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Summer 2021

Crafted in organic cotton & handloom fabrics this collection champions easy, effortless style; clothing that can be worn for years. Garments featured are flattering from all angles and have roomy, comfortable silhouettes. Much like Our community, embracing diversity and openness to all.

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Summer 2023

Experience the epitome of summer with our captivating collection. Embrace the radiant energy of the sun with stunning yellow pieces. Dive into the depths of indigo with stylish ensembles. Celebrate nature's splendor with refreshing green designs. Find timeless elegance in the understated allure of grey. Unleash your summer spirit and make a statement with these captivating colors.

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Summer 22'

Welcome summer! Shop our newly curated sustainable and conscious collection at Upasana. Get the best deals out of kaftans, kurtas and more. Welcome summer with these sustainably priced goodies.

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Summer Blooms

An exquisite collection of summer palettes, comfy fits and minimal chic styles, Summer Blooms have marked their way to serve you refreshing looks! 

From jumpsuits and vests, this collection has got it all covered! And miss not, we have complimenting accessories as scarves and neckpieces to polish the looks!

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Summer Dazed

Summer dazed is a collection of artistic hand picked designs with comfy yet stylish silhouette that stands out as a refined colour pantone for this summer.

The elegant collection consists of tops, bottoms, dress, scarfs and accessories to achieve complete looks. Enhance your beauty with our “summer dazed” .

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Summer Pool

Summer Pool is a collection of artistic handpicked designs from Upasana that comes with comfy and stylish silhouettes refined with a cool color palette for this Summer!


This elegant collection consists of flowy dresses, wrap skirts, shrugs and tops. Are you ready to take a style dive in Upasana's Summer Pool?

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SWADESHI

Swadeshi at heart, this collection is a true symbol of Indian grace and style. Made from organic cotton, khadi and desi cotton that is part of 3% of the last indigenous seed cotton, here is a collection that celebrates India’s lost traditions. With sustainability at the centre of it all, these hand-spun textiles are the true examples of sustainability.

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The Art Of Ikat

A random order of black and white decanted with exclusive handmade heritage into a special silhouette inspired from the folds of origami. Double ikat is advanced resist dye technique where the yarns are dyed in pattern and the patterned yarns are woven to create the zig zag design in this dress. Finished with Upasana’s signature details this top will give you the feel of art and touch of comfort. Stand out with this easy to wear dress at social gatherings and events or even a gala. Best paired with solid black straight pants or leggings to balance the richness on dress.

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Timelesss Festive

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Top & Kurta

Our Tops and Kurti Collection

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Top 10 Bestsellers Bottom - Retail

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Top 10 Bestsellers Dress - Retail

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Top 10 Bestsellers Tops - Retail

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Tops and Kurtis

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Tsunamika Accessories


The Tsunamika Ocean Campaign invites you to be a part of a remarkable initiative. When you purchase our unique collection, you're not only acquiring a beautiful keepsake but actively contributing to the livelihoods of fisherwomen and building a more sustainable future.
What sets us apart? Every penny of profit from these exquisite dolls is dedicated to our ocean campaign. So, not only are you supporting the empowerment of fisherwomen, but you're becoming an eco-warrior, championing a healthier planet.
Join us in this noble cause and let’s shape a better, more sustainable world, one doll at a time.

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Upasana for All

Shop our unisex co-ord sets that can be worn comfortably and styled effortlessly

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upasana jewellery

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Upasana Online Non Moving

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Upasana Sets

Here are artisanal ensembles as signature looks that radiate tradition with a touch of modernity. They have carefully been selected to highlight different colours, fits and moods that don't go out of style. 


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Upcycle

Artwear is drawn from the concept of “Wearable Art”. Each style is a unique composition of fabrics of elegant symmetric and geometric patterns. Upasana makes fashion a zero waste space. Fabric scraps are upcycled to inspire a sense of responsibility at large. Here, we break out of the conventional norms of clothing.

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We Care

Hand-picked wellness and community connection pieces to meet strained pockets with big hearts.  Some of our favorites under >INR 3500.

Inspired by Be Vocal About Local.

Inspired by Hand Made in India.

Inspired by Auroville Community Life

Inspired by our Artisans.

Inspired by your Integral Health!

 

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Wearable Art by Susan

An artist and designer from Auroville renowned for working with cloth, she brings her inspiration from her mother’s saying “ we must do something creative every day”. She carries a impeccable sense of detail in seam finishing

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Yoga Line

Discover a wide range of traditional Indian yoga clothes, designed specifically for ladies, at our online store. Our exquisite collection features yoga costume sets, dress sets, and individual pieces, all tailored to enhance your yoga experience. Explore our extensive selection of yoga dresses for ladies online and find the perfect fit for your practice.

Embrace comfort and style with our premium yoga wear sets and suits, crafted with attention to detail and functionality. Elevate your yoga sessions with our thoughtfully curated yoga outfits for ladies, combining fashion and functionality seamlessly. Shop now and experience the perfect blend of tradition and modernity with our exceptional yoga dress collection for females.

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Yoga Line Collection

Discover a wide range of traditional Indian yoga clothes, designed specifically for ladies, at our online store. Our exquisite collection features yoga costume sets, dress sets, and individual pieces, all tailored to enhance your yoga experience. Explore our extensive selection of yoga dresses for ladies online and find the perfect fit for your practice.

Embrace comfort and style with our premium yoga wear sets and suits, crafted with attention to detail and functionality. Elevate your yoga sessions with our thoughtfully curated yoga outfits for ladies, combining fashion and functionality seamlessly. Shop now and experience the perfect blend of tradition and modernity with our exceptional yoga dress collection for females.

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