Migration prevention and livelihood restoration project – January 31st to 2nd February Upasana's creative team travelled to the Sittilingi Valley, a tribal village in Tamil Nadu to engage in a community-centric design project with Dr. Lalitha. Visiting Tribal village in Sittilingi valley Upasana’s creative team in discussion with Dr. Lalita While serving the tribal community [...]

By |April 30th, 2018|Uncategorized|0 Comments


“We are people from all around the world who make the fashion industry work. We are the people who wear clothes. And we are the people who make them. And we believe in a fashion industry that values people, the environment, creativity and profit in equal measure. We want to see fashion become a force [...]

By |April 24th, 2018|Uncategorized|0 Comments

The Conscious Fashion Festival

The Conscious Fashion Hub hosts its second event - The Conscious Fashion Festival, in collaboration with Upasana and shirting…. This 2-day event is dedicated to celebrating beauty beyond vanity, to promote clothing with a conscience, and to launch the Upasana edition of the shirting… project. shirting… is a sustainable clothing model that emerged in Slovenia [...]

By |March 16th, 2018|Uncategorized|0 Comments


The earth rewards us with the best of it, if we care for it. It has blessed us with a complete space to obtain resources for our needs, to treat them our way and decompose them without any hazardous effects. But we chose to treat it with threat causing pollution. Cotton being highly consumed fiber [...]

By |March 6th, 2018|Uncategorized|0 Comments


Trashion is not just an art expression but a way of producing usefulness out of waste as a response to the prevailing environmental concerns. Isn’t it amazing if an art expression made out of trash is designed to be a utilitarian? Is it not viable to employ trash to create something presentable and practical making [...]

By |February 27th, 2018|Uncategorized|0 Comments

Transparency – Building trust and credibility

After all the extensively destructive effects of the fashion industry on the environment and humankind, we are proceeding towards ways which can be more ethical to the environment and humans. People have started observing and have become aware of the ethical values coded with the brands. Consumers being more conscious about their choices make sure [...]

By |February 9th, 2018|Uncategorized|0 Comments

A call for action – “The Conscious Fashion Hub”

The sustainable fashion brand Upasana stands for “design for change” with a socially responsible approach that goes beyond the product. It stands for the farmers, the weavers, the dyers and the whole production chain, with the mission to bring out India’s identity through textiles. Fashion Designer and founder of Upasana, Uma Prajapati set her principles [...]

By |January 3rd, 2018|Uncategorized|0 Comments

Upcycling is the birthplace of discarded

Have we ever thought where do the discarded products go post their use? The entire population on the planet generates waste. Have we discovered a second room in the universe to dump them? Definitely the leftover cannot disappear into space. Something needs to be done with it. Major environmental concerns have already triggered conscious consumers [...]

By |September 12th, 2017|Uncategorized|0 Comments

Desi Cotton Workshop at Upasana, Auroville

A discussion and workshop about the local cotton in India Upasana – The Conscious Fashion Hub hosts the first event of the year – Desi Cotton Workshop. The Conscious Fashion Hub is based on principles of ethical business, slow fashion, fashion revolution, fair-trade and community empowerment. It is a platform to open discussions and answer [...]

By |June 19th, 2017|Uncategorized|0 Comments


Standing up for fair fashion Last week was Fashion Revolution Week (22nd – 30th April) and Upasana actively participated in this global annual movement. Fashion Revolution is a not-for-profit global movement that campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Fast [...]

By |May 2nd, 2017|Uncategorized|0 Comments