3.What area of sustainability is into more focus by Upasana?
Uma – We are trying to evolve in all dimensions, be it society, environment or cultural heritage protection. Upasana chooses to stay connected to its own roots and be capable to explore and experiment around it. We care for farmers, weavers, other supply chain members and are concerned about the processes, materials we use and post-use of our products. This contextual reality of Upasana became our window entry. Our definition of sustainability does not need to become a yardstick for all.
4.Can you point some sustainable practices that it follows?
Uma – Sustainability is the glass we wear while working in Upasana. We bid to use organic cotton, natural dyes and handloom fabrics. We consume powerloom fabrics too for the base fabric but prefer khadi. To confer the community in a meaningful way, we assure healthy working conditions and payment we are able to offer. We enhance our premise to be a learning space.
5.What are next motives or aims of Upasana in the field of sustainability?
Uma – Holding all parameters and diameters, we aim at existing as a business, making profit, sharing with the community and have a sense of abundance around it. Sustainable fashion is not the space of scarcity but of beauty, abundance and generosity.
6.What is Upasana trying to achieve?
Uma – Business yoga! Profit is not coded with exploitation, it is possible to be profitable while being social, holistic and integral. We endeavour to expand, survive and live following on Sri Aurobindo’s philosophy of Auroville.