The sustainable fashion brand Upasana stands for “design for change” with a socially responsible approach that goes beyond the product. It stands for the farmers, the weavers, the dyers and the whole production chain, with the mission to bring out India’s identity through textiles. Fashion Designer and founder of Upasana, Uma Prajapati set her principles on ethics and integrity. Over the last 20 years, Upasana has started many projects to support various local communities and to raise awareness for different social issues circling around fashion. In 2017 Upasana launched a new project “The Conscious Fashion Hub”. “Looking at our journey with all the social projects and actions and processes, we’ve realized it’s time to share that, to give a collective space to share and exchange. And since there was none we’ve decided to create one,” explains Uma Prajapati.
“The Conscious Fashion Hub” is a platform to share knowledge and start discussions about social issues such as farmer suicides in India, plastic pollution, fashion waste production, women empowerment and employment, craft empowerment and many more. The platform is initiated by Upasana and is based on principles of ethical business, slow fashion, fashion revolution, fair-trade and community empowerment. Karthik Subramanian is part of the communications team of Upasana and explains the intention of the project as the next step for the brand following its actions and ideologies. He says “the idea is to be louder, to make noise and to make people curious about the noise through sharing knowledge and information about an issue they interact with everyday in their life.” The project aims to bring together textile and fashion enthusiasts, students, artists, designers, social workers, farmers, businessmen, environmentalists and everyone with an interest in the country’s future to discuss, brainstorm and practice sustainability in fashion towards more consciousness. The first event was “The Desi cotton workshop” that took place in June 2017. Speakers and workshops gave the audience the chance to gain knowledge about the history of cotton in India, the lives of the people working with cotton, the dramatic consequences of a non-conscious interaction with our garments. The workshop allowed for a space to ponder, learn and encourage the participants to get involved in the processes of upcycling, natural dyeing and conscious styling.