Varanasi Weavers – continuing the thread of tradition
Upasana began to work with the Varanasi weaver community in 2006 and later went on to introduce a brand called “Varanasi Weavers”. This project encouraged the weavers from this community to continue what they were best at – weaving. Upasana involves itself with the community through social intervention, design, communication solution and marketing. This project has been granted special permission by the UNESCO. Upasana has introduced Varanasi both nationally and globally, and has also brought many brands to work in the support of the weaver community.