Following on Sri Aurobindo’s philosophy of Internal Yoga, Upasana believes that success is holistic.

This business is my Yoga

-Uma, Founder of Upasana

Our mission is to create conscious sustainable fashion where we are taking care of our environmental cost and not passing it on to the future. For us, design is creative, problem-solving. Any problem, be it post-tsunami trauma, farmer suicides, garbage littering, weavers losing their job, Upasana looks at social issues as a space to exercise for change. Out of these real problems were born the following projects:

  • Kapas – organic cotton project with families of Madurai
  • Small Steps – compact bags as an alternative to plastic bags
  • Varanasi Weavers – a project with the weaving communities of Varanasi
  • Tsunamika – a tsunami related project providing livelihood to fisherwomen
  • Paruthi – India’s local organic brand to support India’s organic farming community