Upasana - Conscious Fashion

New in store

HANDLOOM

Textiles woven by hand. Upasana mostly uses fabrics made by handloom, including Khadi, Khadi Jamdani and Varanasi silk.

HAND-BLOCK PRINT

Hand-printed using hand-carved wooden blocks dipped in dye. This technique is used to create the colourful textiles used in Upasana’s outfits.

MEDICINAL TEXTILE

Organic cotton dyed in Ayurvedic herbs makes Upasana’s range of medicinal textiles. These herbs such as neem, tulsi, sandalwood and turmeric makes wearing the outfits a healthy and uplifting experience.

IKAT

Ikat is a traditional Indian dyeing technique, where resist dyeing of yarns is done before weaving the fabric. Many of Upasana’s apparels are made in this technique.

UPCYCLE

Special composition done using leftover pieces of fabrics. Upasana’s Upcycle collection is our foot forward to save the environment and make Upasana a zero waste space.

COMMUNITY CENTRIC DESIGN

Clothing that is designed for the sole purpose of promoting and empowering a certain craft community, to help conserve traditional skills and improve living conditions of the people.

NATURAL DYE

Natural vegetable or plant based dyes are used in Upasana. Indigo is extensively used amongst others.

ORGANIC COTTON

Cotton grown without the use of any chemicals. Organic cotton is a base for Upasana’s collection of clothing that uses only the most ethical practices for the earth and the cotton communities of rural India. With this, Upasana has taken a fashion route to sustainability and ‘conscious fashion’.

Conscious Fashion Hub

Upasana - The Conscious Fashion Hub is a platform to open discussions and answer questions to tackle present day social issues such as farmer suicides in India, plastic pollution, fashion waste production, women empowerment and employment, craft empowerment and many more. The Conscious Fashion Hub is based on principles of ethical business, slow fashion, fashion revolution, fair trade and community empowerment.

We aim to bring together textile and fashion enthusiasts, students, artists, designers, social workers, farmers, businessmen, environmentalists and everyone in interest in the country’s future to discuss, brainstorm and practice sustainability in fashion, thereby changing the impact of the fashion industry into a positive one.

Seeds of conscious fashion

Here is a short film documenting the ‘Desi Cotton Workshop’ that was organised by Upasana in the summer of 2017, to educate and understand the scenario of today’s cotton farming industry.

Know More