Spring summer 2020
Authentic * Ethical * FairTrade
Fashion has power, the power to change lives. The lives of farmers, spinners, weavers, printers, tailors, designers and many more who have invisibly woven their souls into what we wear. Upasana honours them all, consciously, at every stage of crafting our products. Shifting fashion to touch the soul instead of just the body, we believe life is interconnected. Beauty is beyond vanity. The process of creation is as precious to us as giving you a beautiful product. We honour flaws in weaving as part of honouring life, streak of shade in dye as part of natural shades. We silently celebrate the fading of natural dyes as we gracefully watch ourselves change through time. We design for mortality while honouring life, nature and inner growth.
Cooler Than Shade
"A delightful play of tradition with modernity, Upasana launches its latest 'Cooler Than Shade' Collection. Sport light this Spring. This collection brings you new designs while continuing to stand by the Upasana ethos of being ecologically conscious. Organic Cottons, Jamdani, Fine Handlooms, Handspun and Handwoven Textiles interspersed with Motifs and Designs that create 'Wearable Art'. Every piece carries the signature Upasana detailing that will only add to the beauty of the one who wears it , You.
Our Timeless Collection
Be Fair, Buy fair!
Upasana Design Studio designs clothes using traditional Indian Textiles. Upasana is providing employment to rural women living in the coastal regions of Tamil Nadu. Upasana ensures that no child labour is involved in the production.
It fully complies with the Ten Fair Trade Principles. It is situated at Auroshilpam, Tamil Nadu. Upasana is involved in many social development activities.
Matri Mandir @ Auroville
Auroville wants to be a universal town where men and women of all countries are able to live in peace and progressive harmony above all creeds, all politics and all nationalities.
The purpose of Auroville is to realise human unity.