Upasana Design Studio
Dyed in Tulsi, Neem & Sandal
What is Conscious Fashion
Fashion has power, the power to change lives. The lives of farmers, spinners, weavers, printers, tailors, designers and many more who have invisibly woven their souls into what we wear. Upasana honours them all, consciously, at every stage of crafting our products. Shifting fashion to touch the soul instead of just the body, we believe life is interconnected. Beauty is beyond vanity. The process of creation is as precious to us as giving you a beautiful product. We honour flaws in weaving as part of honouring life, streak of shade in dye as part of natural shades. We silently celebrate the fading of natural dyes as we gracefully watch ourselves change through time. We design for mortality while honouring life, nature and inner growth.
Matri Mandir @ Auroville
Auroville wants to be a universal town where men and women of all countries are able to live in peace and progressive harmony above all creeds, all politics and all nationalities.
The purpose of Auroville is to realise human unity.
Be Fair, Buy fair!
Upasana design studio designs the cloths using traditional Indian Textiles. Upasana is providing employment to rural women living on the coastal regions of Tamil Nadu through employment in Upasana. Upasana also ensures No Child Labour is involved in the production.
It fully complies with the Ten Fair Trade Principles. It is situated in at Auroshilpam, Tamil Nadu. Upasana is involved in many social development activities.