A conscious clothing design studio dedicated to wellness, ethical practices, handloom heritage, simplicity and beauty.
Clothing has power, the power to change lives. The lives of farmers, spinners, weavers, printers, tailors, designers and many more who have invisibly woven their souls into what we wear. Upasana honours them all, consciously, at every stage of crafting our products. We create clothing to touch the soul instead of just the body, we believe life is interconnected. Beauty is beyond vanity. The process of creation is as precious to us as giving you a beautiful product. We honour flaws in weaving as part of honouring life, streak of shade in dye as part of natural shades. We silently celebrate the fading of natural dyes as we gracefully watch ourselves change through time. We design for mortality while honouring life, nature and inner growth.
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Uma Prajapati's Summer Selection
Cooler than shade
"A delightful play of tradition with modernity, Upasana launches its latest 'Cooler Than Shade' Collection. Sport light this Spring. This collection brings you new designs while continuing to stand by the Upasana ethos of being ecologically conscious...